Walker Wednesday #2

Ashley RosenbrockFoundation Blog, Walker Wednesday

Tips On How to Ask for Donations

Asking for donations can be a daunting task. You might worry about offending someone or creating an awkward situation. Or you might feel uncomfortable talking about money or don’t know how to ask. We’ve all been there!

First, remember how it feels when you donate to a cause like ALS care and research that means so much to you: proud, happy, powerful, and part of something important.

Through your efforts, potential donors have the chance to feel the same way!

Next, sketch out a plan for how you will ask for donations. If you go into your fundraiser with the right strategy, you will feel more comfortable and confident with asking for donations and you will meet your fundraising goals.


It’s best to be direct. Be clear and specific about what you’re asking for and what your fundraising goals are. An ambitious goal can inspire people.


Share the important work their donation will fund and why this cause is personal to you.


How can you make your campaign interesting and engaging? You could start a contest, host a kick-off event, or create a donation challenge. If you’re making custom t-shirts for your Walk team, you could set some aside for donors.


Make it clear and simple on how to give. Have the link to your fundraising page ready to share. (You can find the link in your participant center, or make a QR code that people can scan with their phones.) Your donors can also donate in cash or checks to be brought to the ALS Walk for Life in person at Soldier Field on Saturday, Sept. 14.


Share thanks with everyone who gives to you and try not to take it personally if they don’t give.

Walker Spotlight: Christine LaPaille

Christine walks in memory of her husband, Gary LaPaille, who passed from ALS about 18 months ago.Tell us why you walk and supercharge your team fundraising!

When asked why she participates in the Les Turner ALS Walk for Life, she shares that “a nurse affiliated with the Les Turner ALS Foundation helped me with great advice at a very difficult time. I now want to raise money to help the Foundation continue to help families and patients impacted by ALS. And we need to find a cure; supporting research with funding is the only way to continue this important work.”

Christine’s advice to other walkers on fundraising is to cast a wide net to friends, family, neighbors, and work colleagues past and present.

“I am amazed at who is willing to donate in honor of Gary. There are so many people I did not ask last year to support the Walk who have told me to make sure I send them information on donating this year. Good luck everyone!”

Tell us why you walk and supercharge your team fundraising!

We want to share why you walk! The first ten people to send us a video will receive $500 for your team fundraising from the generosity of the Haarlow Family Charitable Foundation.

In your video…

  • Mention your name, your team name, and how many years you’ve participated in the Walk
  • Talk about why you participate in the ALS Walk for Life and one of your favorite parts about Walk day.

Video tips:

  • Hold your phone vertically when recording
  • Record in a quiet place with bright lighting
  • Make sure you are not backlit
  • Keep your answers short and sweet! Your video should aim to be 1-3 minutes long.

Your video may be shared on Les Turner ALS Foundation social media channels.

Email your video by July 17th!

Workplace Giving / Matching Gifts

Did you know your contribution could be doubled or tripled through your workplace?

Search our database to see if your company participates in matching gifts and how to start the process. If you’ve already sent in your gift to us, it can still be matched! Contact us and we’ll help.




Top Team Fundraisers

About Les’ Spirit $14,000

Team HOPE $3,850

Jerry’s Angels $1,750

Top Individual Fundraisers

Harvey Gaffen $5,000

Molly Solik $1,700

Christine LaPaille $1,000


Social Media Toolkit

Post our customizable graphics on your social media to share your involvement in the ALS Walk for Life.

Access the Social Media Toolkit

Facebook Group

To stay informed on Walk information or to share your ALS story, join our ALS Walk for Life Facebook group!

Join the Facebook Group

Team Captain Kit

This guide includes tips on recruiting teammates, how to motivate your team, fundraising 101, online and offline fundraising ideas, a team captain checklist, and exciting fundraising prizes.

Access the Team Captain Kit

March of Faces

Honor a loved one by including them on a March of Faces banner this year, which will be displayed at the ALS Walk for Life with banners from prior years going back to 2003.

Submit to March of Faces by August 14

All Participants Must Register

Everyone who will be on-site and participating in the Walk, regardless of age, needs to sign up for the event and sign the event waiver. Skip the registration line on event day and sign up your crew online.

Always feel free to reach out with any questions about the ALS Walk for Life or how to ask for donations. We’re on your team!

Thank you for being a leader in the fight against ALS.



Riley Kelly

Senior Associate, Events and Development


847 745 6051 Direct

847 679 3311 General

Kim Kempf

Director, Events and Partnerships


847 745 6024 Direct

847 679 3311 General